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This white paper, produced jointly by BMA Colorado and BMA member Sandra Zoratti, VP of Marketing, Ricoh Print Production Solutions, demonstrates how market thought leadership can create a sustainable competitive advantage, establish a collaborative platform for sharing, connecting & engaging, and generate revenue.
The depth and breadth of information available to each of us, combined with the easy and instantaneous access to it, has created a tectonic shift in buyers who now self-educate. Today, this means that marketing’s role in lead generation – while completely altered from five years ago – is of paramount importance to successful customer acquisition. This white paper shows how to create a data-driven lead generation approach that delivers revenue.
This white paper was produced jointly by BMA Colorado and BMA member David Grant, VP, Industry Marketing & Solutions - Communications, Media, Entertainment, Utilities for Teradata, and is based on Teradata's key learnings from building and maintaining its social community.
Today, B2B buyers of all kinds prefer to do their own research online before communicating with potential sellers. That's why a content strategy is essential - it ensures that you make the right content available to the right buyers at the right time. This white paper was produced jointly by BMA Colorado and Cindy Humphrey, VP of Business Markets for CenturyLink (formerly Qwest).
This white paper features digital experts from GE, IBM and Cisco with specific B2B insights, co-authored by BMA Colorado and Sam Edison, 90octane partner and BMA Colorado's 2011 Business Marketer of the Year.