Books

In lieu of paying here via our secure server shopping cart, you may call in or fax your order to Derrol Moorhead. Please specify what you're ordering and include your credit card number/expiration date: Telephone: (303) 607-9957 | Fax: (303) 721-0123.

Experiences: The 7th Era of Marketing

Experiences:  The 7th Era of Marketing

The time of reach, frequency, and campaign-oriented approaches is over. And if businesses don’t evolve into this new era, they may find themselves on the wrong side of history.

World-renowned marketing experts Robert Rose and Carla Johnson have teamed up and synthesized 5 years of research with global brands into a set of “better practices” that weave together both the “why” and the “how” of navigating this new landscape. By placing strategy before structure, Robert and Carla illustrate WHY the idea of Content Creation Management will be a core discipline within tomorrow’s marketing strategy and HOW content-driven experiences can be created, managed, scaled, promoted, and measured in today’s business. If the goal for businesses is to become more like media companies, this book is the roadmap to get there.

The book is not available through BMA Colorado.  Order here through Amazon.

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