In lieu of paying here via our secure server shopping cart, you may call in or fax your order to Derrol Moorhead. Please specify what you're ordering and include your credit card number/expiration date: Telephone: (303) 607-9957 | Fax: (303) 721-0123.
How to Win at B2B Email Marketing
Email marketing is a critical component of nearly every B2B marketing program. The quality of your message and your list could make or break an entire marketing campaign.
How to Win at B2B Email Marketing: A Guide to Achieving Success will guide readers through all aspects of an email program, including strategy, data, design, copywriting, delivery, testing, and analysis. It will provide insight, tactics, tips, and takeaways that readers can implement to improve campaigns for their business.
This book was written by BMA Carolinas member Adam Holden-Bache.
How can you win at B2B email marketing? Read this book and learn:
- Why Email = Winning
- How to set and achieve goals
- How to collect, manage and grow a high quality, engaged, and responsive contact list
- Why B2B emails don’t need to be boring
- How to create messaging that is relevant, personalized, and actionable
- Why testing is key to winning
- How to get results that matter