BMA Colorado is committed to providing useful, actionable information to help you be a better B2B marketer. As part of that continuing commitment, our monthly thought leadership newsletter, Business Marketing Edge, helps B2B marketers stay abreast of new ideas, technologies and strategies.
Disruptor Watch—How Disruptors Can Learn from Their Forebears
By Daniel Burrus, CEO of Burrus Research
In today’s vastly complex economic landscape, many companies would like to be the “disruptor” instead of being the “disrupted”—that is, they want to find a new niche in a certain industry, a problem no one’s yet been able to solve or one nobody’s been aware of, and they want to exploit this niche and solve this problem, thereby upending their industry with next-gen technology and unprecedented business methods.
However, with every disruptive tech company, there are obvious caveats and pitfalls to note, and it behooves would-be entrepreneurs and innovators to observe and learn from both the successes and the mistakes of their recent forebears.
Download Disruptor Watch (PDF)
UPCOMING EVENTSView All
Our Evening Brew panel this month is made up of three video professionals having a conversation about how you can begin integrating video marketing into your strategy, no matter your audience, objective, or your budget.