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Disruptor Watch—How Disruptors Can Learn from Their Forebears

By Daniel Burrus, CEO of Burrus Research

In today’s vastly complex economic landscape, many companies would like to be the “disruptor” instead of being the “disrupted”—that is, they want to find a new niche in a certain industry, a problem no one’s yet been able to solve or one nobody’s been aware of, and they want to exploit this niche and solve this problem, thereby upending their industry with next-gen technology and unprecedented business methods.

However, with every disruptive tech company, there are obvious caveats and pitfalls to note, and it behooves would-be entrepreneurs and innovators to observe and learn from both the successes and the mistakes of their recent forebears.

Download Disruptor Watch (PDF)