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Clients Are From Mars; Agencies Are From Venus

A strong Client/Agency relationship is paramount to great marketing and business success.

It's a complex formula that requires key components: inspiring creativity, shared knowledge, strong business acumen, the ability to make calculated risks and shared trust. The better the relationship - the better the work.

BMA Colorado is partnering with the Denver Ad Club in a forum that explores agency and client perspectives on how to get the most from their relationship and partners. Questions from the audience are encouraged.

This holiday joint luncheon will feature food stations and lots of opportunity for holiday networking.

Featured panelists:

  • Dave Duncan, CMO Webroot Software
  • John Winsor, CEO, Victors & Spoils
  • Jeff Graham, Partner_Account, Grenadier
  • Dave Craven, VP, Brand Marketing, Qdoba
  • Glenn Thayer, The Voice of Meetings & Events - Panel Facilitator/MC

Speaker(s)

David Duncan
CMO, Webroot Software

As Chief Marketing Officer, David Duncan is responsible for global marketing strategy and execution. He brings 30 years of senior marketing and security experience to Webroot Inc. Most recently, he was responsible for developing and leading the CyberSafe™ secure storage go-to-market product strategy for Imation Corporation, having joined Imation after the acquisition of EncryptX in 2011, where he was founder, president and managing director for 10 years. Duncan also served on McAfee's embedded solutions advisory committee.

Duncan earned an Master of Business Administration from the University of Colorado in Marketing and International Business, a master's degree in Computer Information Systems from Regis University, a Bachelor of Science from the University of Maryland, and is a graduate of the Presidio of Monterey Defense Language Institute.

John Winsor
CEO, Victors & Spoils

John is the world’s leading authority on open innovation, co-creation and crowdsourcing in marketing. He is the author of several books on the subject, a regular contributor to Harvard Business Review, The Guardian and Digiday and is an advisor to the Harvard Business School’s Digital Initiative and the Interactive Advertising Bureau. Along with being a leading thinker he also applies his theories to business. He is currently the Founder and CEO of Victors & Spoils, the world’s first open advertising agency as well as the Chief Innovation Officer of Havas, the sixth largest advertising holding company. Before Victors & Spoils, John introduced the advertising world to co-creation as VP and Executive Director of Strategy and Innovation at Crispin, Porter + Bogusky. He joined CP+B when he merged his company, Radar Communications, with them in 2007.

Glenn Thayer
The Voice of Meetings & Events

Glenn Thayer is a professional master of ceremonies for live and televised events. For more than a decade he has been facilitating meetings and moderating conferences for global business executives and consumer facing events.

Jeff Graham
Partner_Account, Grenadier

Jeff brings over 22 years of experience leading accounts in some of the country’s most creatively-driven agencies, including TBWA\Chiat\Day, CORE, Arnold Worldwide, and Crispin Porter + Bogusky. Jeff’s account experience encompasses some of the world’s most iconic brands—the NFL, Epiphone Guitars, Virgin Mobile, Geek Squad, Indian Motorcycle, Volkswagen, Old Navy, Triscuit, Under Armour, Microsoft, and Jack Daniel’s Tennessee Whiskey. He’s also served as an adjunct professor of advertising for more than a decade at the University of Colorado-Boulder and the University of Missouri-Columbia.

David Craven
VP Brand Marketing, Qdoba

David has been with Qdoba for over 9 years, and in his current role, is responsible for all brand positioning, marketing and advertising communications, and consumer advocacy. Over the past year, David has led the development of the brand framework that will be used as the foundation for a comprehensive brand repositioning. He serves as a member of the Executive Leadership Team, and in that capacity, has a role on a number of strategic enterprise and brand committees.
 
Prior to joining Qdoba, David spent ~6 years at a creative agency in Denver, Morey Evans Advertising, where he supervised the Qdoba account along with numerous other regional and national accounts across several verticals. Following his time at Morey Evans and prior to joining Qdoba, David spent a year-and-a-half at a small, local non-profit, IDEAS, where he led the company through a full rebranding initiative.  David graduated from The University of Texas at Austin as a Senior Fellow with a BS in Advertising.

Wednesday, December 10, 2014 11:00 am - 1:30 pm

Location

The Warwick Hotel, 1776 Grant St, Denver, CO 80203

Agenda:

11:00 AM Registration & Networking

11:30 AM - 1:30 PM  Lunch & Panel

Parking:

$5 Valet;  various surface lots and meters. Note: the parking garage is NOT part of the hotel.

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Pricing

  • BMA Member: $35
  • Not-Yet Member: $60

Reservations

Deadline: 12/5/2014
Maximum Attendees: 150