From Surviving to Thriving: Mastering Technology in Your Marketing World
Thanks to attendees, speakers and organizers for making this event such a success!
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Marketing meets IT at Mile High Station on August 16, 2012.
Marketing stands as a fundamental driver of IT purchasing, and that trend shows no signs of slowing or stopping any time soon. Forrester Research recommends that organizations designate a Chief Marketing Technology Officer to oversee technology developments and partnerships specifically within the marketing department. Gartner analysts recently predicted that by 2017, CMOs will spend more on IT than their counterpart CIOs.
Technology is affecting marketing and vice versa.
Marketing is under intense pressure to measure and improve its effectiveness across digital channels, traditional programs and mobile outreach. This requires rethinking individual roles and the role of marketing within an organization. The time has come when technology now stands as the linchpin of all considerations. More and more, from small companies to the enterprise arena, the environment demands that marketers perform technical functions independent of IT.
That's where the experts come in.
From Surviving to Thriving: Mastering Technology in Your Marketing World is a one-day regional event, held at the Mile High Station, which occupies the late 19th century Midwest Steel and Ironworks building adjacent to Sports Authority Field at Mile High in downtown Denver.
Speakers will tackle questions about what marketers need to know to survive and how they can actually thrive in these technological times. You'll hear from the people who strategize, execute and deliver on technology-enabled marketing initiatives.
An event you can take home with you.
Corporate thought leaders, innovative agencies and the technology companies that power all of it will share insights and trends on the path from moving technology from a roadblock to the backbone of organizations.
WHO SHOULD GO?
- Marketing Executives
- Mid-career Marketers and IT Technologists
- IT Professionals
- Market Insight Professionals
- Interactive Marketing Professionals
- Ad Agencies, Marketing Technology and Service Providers
- Technology Marketing Professionals
- Young Professionals in Marketing and Technology