Marketing the Internet of Things: Uncover missed opportunities by starting a new conversation led by marketers
Most companies aren't seizing the full opportunity for the Internet of Things (IoT) because the conversation is being led by technologists, not marketers. How do we get marketers more involved? Whether they are intimidated by the technical complexity or paralyzed by all the possibilities, marketers have not been able to ideate in a way that encourages creativity, embraces data, and is empowered by technology.
Join Kit Hughes, a leading expert on IoT, as he teaches a holistic framework to generate and package concepts for any product or service company, in order to create a stronger offering in the IoT space. Kit’s framework and thinking on marketing and IoT has been covered by Huffington Post, Inc Magazine, Entrepreneur Magazine, and Tech.co.
The audience will walk away with a framework they can use to (a) start conversations inside their organizations on IoT products/services, (b) develop IoT products/services through an inclusive process, and (c) package ideas to get faster internal buy-in.
Technology entrepreneur and founder, Look Listen
Kit Hughes is a typical technology entrepreneur. He dropped out of college to start a company (it failed), spent a period of time homeless (by choice), and became an overnight success (slowly).
Eventually, Kit returned to school as a two-time research fellow at the University of Georgia leading experimental technology research projects exploring mobile computing and connected devices. He credits his business smarts to his studies in strategy and innovation at MIT.
In his agency career, Kit has worked with a variety of B2B and B2C brands across multiple touchpoints: AnheuserBusch, BP, Char-Broil, Coca-Cola, Flextronics, GE, NCR, Philips, and Steve Harvey.
He co-founded Look Listen with his collaborator in punk bands, Paul Sternberg. Look Listen was recognized as one of the fastest growing privately held companies in the US by hitting the Inc 500 in 2015 and the Inc 5000 in 2016 and has been in the top 100 fastest growing company in Atlanta two years in a row, according to the Atlanta Business Chronicle Pacesetter Awards.