Keynote Meeting

Buy Tickets

Is Marketing Really Doing Its Best to Ensure Sales Success?

A Panel Discussion on What Marketing Can Start doing TODAY to Drive Higher Revenue

As seasoned marketing professionals, we all know what it’s like to get wrapped up in the daily grind, counting raw leads and clicks. But to build a better career path, it’s essential that we look beyond the daily to-do list and remember our #1 priority: helping sales drive revenue.

How can you stay focused on sales enablement?

Join Refactored (our Gold Partner) and BMA Colorado for this special lunch event to get practical answers to this critical question.

Our panel of sales and marketing leaders bring decades of combined experience building real-world collaboration between sales and marketing teams. Starting with information we learned from the Refactored 2018 Sales Enablement Benchmarking Survey, these dynamic leaders will deliver insights on:

• developing collaboration
• bridging sales content gaps
• enhancing data visibility
• gaining executive support to drive success

Come join the conversation and walk away with useful tips that you use take immediately to move both your company and your career forward.

Brian Vail, Vice President of Marketing Operations at Maxar Technologies
Paul Bickford, President/CEO of Transformative Sales Solutions, LLC
Jim Dawkins, US Channel Sales Manager, Elecosoft plc

Nick Bettis, Refactored

11 - 11:30 a.m. - Checkin/networking/lunch
11:30 a.m. - 12:30 p.m. - Panel discussion
12:30 - 1 p.m. - Final questions/networking


Paul Bickford
President/CEO, Transformative Sales Solutions, LLC

Award-winning global thought-leader in the sales enablement space. Paul has over twenty years of experience in sales, sales management, sales training/coaching and leadership development. His book, "It's Never too Late to Become What You Could Have Been" is being published soon. The book teaches how to use sales methodology and leadership development strategies to advance one's career and personal pursuits and relationships as well. 

Paul recently left his position as Sr. Manager of Sales Training and Enablement at Epicor Software and is now president/CEO of Transformative Sales Solutions, LLC. His currently serves as the Denver Chapter President of the Sales Enablement Society. He is also an active member of the Association of Talent Development (ATD) and an officer of the American Association of Inside Sales Professionals (AA-ISP) Denver Chapter. 

Brian Vail
Vice President, Marketing Operations, Maxar Technologies

Understanding what resonates with customers is the cornerstone of effective marketing. As a marketing leader, I have integrated this value proposition successfully into clearly defined B2B marketing and communication strategies on a global level. I believe in order to drive sales revenue, measuring results alone is not enough. Unveiling exactly what these results mean and leveraging this knowledge to reposition an aligned message, across multi-channels is key. The implementation of my marketing vision and strategies have consistently increased revenues for corporations, customers and product lines.

Jim Dawkins
U.S. Channel Sales Manager, Elecsoft

Jim Dawkins has nearly 20 years of in the trenches sales experience as well as sales leadership in both direct and channel sales environments. Focused heavily on the technical aspect of selling B2B enterprise ERP software to professional services firms, he has consistently demonstrated excellence at profitably meeting customer needs and collaborating with marketing to achieve that goal.

Jim is currently the U.S. Channel Sales Manager at UK based Elecosoft and is addressing many of the marketing and sales alignment challenges that we will be talking about in our session.

Nick Bettis
Director, Demand Generation Strategy, Refactored

One of the biggest challenges organizations face today is bridging the gap between marketing and sales to drive revenue. For over 20 years Nick has been bucking the belief that marketing and sales must have an adversarial relationship. By taking a collaborative and empathic approach to the unique challenges that each sales team faces, He has been able to build strategic demand generation and sales enablement programs that not only build the funnel, but drive dramatic growth in sales pipeline and revenue. With a background in enterprise software and manufacturing B2B marketing, Nick now drive demand and empower sales to close more deals with Refactored.

Wednesday, May 16, 2018 11 a.m. - 1 p.m.


Trusted Choice insurance Agency, 8354 Northfield Boulevard, Suite 2710 Denver, Colorado 80238

Directions to TCCO: GPS may not get you here, so please use these directions. 

8354 Northfield Boulevard, Suite 2710, Denver 80238

I-70 East to Quebec/Northfield Exit, Left on Quebec, Right onto Northfield Boulevard

I-70 West to Central Park Blvd, Right on Central Park Blvd, Left on Northfield Boulevard

Once you get onto Northfield Boulevard, turn South on Verbena Street.  Go through the first round-about and we are the third building on the right.  You'll see the 8354 and a Regus logo on the 3-story red brick building that is set back in from the road a bit.

The entrance to the building is under the Trusted Choice logo.  Take the elevator or stairs to the second floor and the training center is the very first door you come to after exiting the elevator/stairs.

View a map


  • BMA Colorado Member: $20
  • Team of 3 (Not-Yet-A-BMA Member): $75
  • Not-Yet-A-Colorado Member: $28
  • Team of 3 (with at least one BMA Member): $50


Deadline: 5/16/2018
Maximum Attendees: 80