Where'd My Budget Go? Why Conference/Tradeshow Sponsorships Aren't Delivering the ROI You Need
THIS EVENT IS NOW SOLD OUT. TO BE PUT ON THE WAIT LIST, CONTACT MARILEE (303-607-9957).
In marketing there is a term called “spray and pray,” which means distributing information to the masses with little customization or strategy and hoping it falls into the right hands. With advancements in technology, we now have the ability to create much more targeted and integrated campaigns that are distributed across multiple social, digital and physical touchpoints.
This roundtable will focus on conference/tradeshow marketing and will encourage attendees to think beyond channel-specific strategies to create a much more personal, interactive and engaging experience with your brand.
In this BMA breakfast roundtable, we’ll cover how to:
- Craft a cross-channel conference lead gen strategy
- Make your sponsorship dollars stretch further and have more impact
- Utilize social listening for real-time marketing and real-time results
Digital Strategist, COHN
An integral member of COHN's digital team, Mike is responsible for the planning, execution and management of digitally-driven projects and campaigns with an emphasis on content strategy and lead generation. Mike came to COHN with experience in sponsorship and event marketing, having worked with a number of clients including DirecTV and Live Nation Entertainment. His diverse background allows him to think outside industry conventions and visualize the whole scope of a campaign.
Director of Client Strategy, COHN
In her role as Director of Client Strategy, Lisa takes an all-encompassing look at each client to ensure they each receive an integrated approach to their marketing, digital and PR needs. Prior to her role as Director, Lisa spent seven years leading social and digital strategy as a member of the COHN PR team, studying the latest trends and educating clients on how to adapt to any situation and develop an integrated plan of attack.