Super Powers Unite: Working Across Generations to Present an Authentic Brand
Today's workforce is comprised of three unique generations - Baby Boomers, Gen-Xers and Millennials. Each generation has a preferred method of communication. Each receives and processes messages differently. When acknowledged, organizations can soar knowing they are presenting an authentic face internally and externally. Problems arise, however, when these differences are ignored or minimized. When this happens, a dissonance occurs and organizations can suffer because messages are misinterpreted, muddied or missed. This roundtable will help you consider ways in which to communicate to - and through - Boomers, Xers and Millennials.
1) Explore the communication preferences of each generation;
2) Gain insight into melding the varying perspectives into a solid, authentic brand promise; and
3) Take a tool back to your workplace to immediately implement the concepts discussed.
7:30am-8:00am Continental breakfast and networking
8:00am-9:00am Presentation and discussion
Sydney Ayers, APR, Fellow PRSA
Principal, Ayers Public Relations
Sydney has worked in agency public relations, marketing and advertising for more than 25 years. Through her association with some of the leading public relations and advertising firms in the Rocky Mountain region, she has served a wide variety of consumer and business-to-business clients on the local, regional, national and international levels. She has significant experience working with government entities, public institutions and non-profit organizations. Noteworthy assignments have involved corporate social responsibility programs, community outreach, public affairs support, spokesperson training, special events, crisis communications and more. She has conducted media relations campaigns on the national, regional, local and hyper-local levels. She also has been involved in a number of sectors including retail, economic development, business and professional services, and technology.
Owner and President, Cutter Communications
Lisa has been in public relations and marketing for nearly 25 years, 18 of these as owner and president of Cutter Communications, a well-respected virtual PR firm. Her programs have garnered multiple local and national awards, including a Public Relations Society of America (PRSA) Grand Gold Picks for PR campaigns (the highest honor given). Cutter Communications is well known for creating and executing strategic communications and outreach programs with an emphasis on media relations, community relations, strategic partnerships, crisis communications, key messaging, and positioning. The firm has worked with clients in the healthcare, banking, law, restaurant and non-profit space. Lisa has spent her career in the Denver market and is a past president of PRSA, Colorado Chapter, and past chair for PRSA’s Western District. She served on the board of a number of non-profit organizations. In 2010, the Denver Business Journal recognized Lisa as the city’s Outstanding Woman in Business in the communications industry.