Building the On-Demand Brand
Call it the digital generation. The “websites are so 20th Century” generation. The iPhone-toting, Facebook-hopping, Twitter-tapping, I-want-what-I-want-when-where-and-how-I-want-it generation.
In an age of mobile apps, augmented reality, viral videos and emerging forms of social media, the digital revolution is having a seismic impact on marketers the world over. And make no mistake: what’s true for consumer marketing is just as applicable – if not more so – for B2B.
Whether your target audience is 18 or 80, traditional media and expansive online campaigns are no longer enough. Today, your audience is relentlessly rejecting media – and marketers – that fail to connect with their interests and their increasingly interconnected digital lifestyles.
So what are marketers to do? How do you identify the right mix of digital channels that build awareness and demand for your offerings – before your audience hits the snooze button?
In this exclusive BMA event you’ll discover:
- Five of the most important rules for digital marketing success
- The real opportunities presented by some of today’s hottest technologies, vs. some of the most prevalent – and over hyped - perceptions
- The surprising ways today’s most innovative marketers stay ahead of the change curve to build sustainable brands that are available – anytime, everywhere
Note: We have a limited number of copies of Rick's book available for pre-purchase or at the event. Rick will be available to sign your book at the event.
REGISTRATION IS CLOSED.
“Brilliant! One of our top-ranked speakers! Your insights on how marketers can capitalize on digital were clear and compelling – and provided our attendees with more than a few great ideas they could put into action the moment they returned to their offices. We’d have you back any time.”
COO, “DTC In The Age of Innovation” Conference
“Not only informative, but extremely insightful. I was very pleased to have Rick's involvement and the responses we gathered from attendees were among the most positive of any session. I look forward to having the opportunity to work with Rick again in the future!”
Global Retail Executive Council
“Thank you again…for your outstanding presentation. The response…was one of the most enthusiastic in my time working on the series. You did a wonderful job!”
Yahoo Branducation Series
Author, THE ON-DEMAND BRAND Rick Mathieson is a leading voice on marketing in the digital age. Heralded as “a strategic marketing expert” by Harvard Business School’s Working Knowledge, his insights have been featured in ADWEEK, Advertising Age, WIRED, Broadcasting & Cable, and on MSNBC, CBS Radio and NPR. Regularly featured at industry events, Mathieson is vice president and creative director for one of Silicon Valley’s most prominent advertising agencies, Creative-i Advertising & Interactive, and is the author of THE ON-DEMAND BRAND: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World, and BRANDING UNBOUND: The Future of Advertising, Sales & The Brand Experience In The Wireless Age.