How to Use Content to Generate Meaningful Thought Leadership
It’s a fundamental fact in today’s competitive B2B market. Creating great content that clients and prospects are eager to read, watch or listen to is essential to your marketing success. However, as prospects become more sophisticated in their research and decision making, you need to discover more effective ways to generate material that is of greater value and interest.
Join us for our Keynote Luncheon on Wednesday, March 14, 2012 and learn the ins and outs of successful content marketing from Xerox's VP of Industry Marketing, Laura Ramos, who was named to BtoB magazine's list of “Top 25 Digital Marketers” in 2011.
Based in Silicon Valley, Laura is coming to Denver to share her expertise on how to develop compelling thought leadership materials, and how to tackle issues that arise when reporting the impact they have on brand awareness and demand generation.
During this fast-paced session you’ll learn:
- The specific role of thought leadership in the B2B marketing mix
- How Xerox uses digital media to demonstrate thought leadership and communicate points of view that extend beyond traditional marketing messages
- Techniques on how to use thought leadership to motivate clients and prospects
After this presentation you’ll be able to implement improved B2B content marketing programs through formulas that have a proven record of success.
Laura M. Ramos
Vice President, Industry Marketing, Xerox Laura joined Xerox Global Document Outsourcing as Vice President of Industry Marketing for North America in 2010. She is responsible for communicating Xerox’s unique industry position and customer success in the managed print services market. She leads a team of industry-marketing managers who plan and execute programs that drive business opportunities in education, financial services, government, high technology/telecom, manufacturing and retail.
Among numerous other events, Laura has been a keynote speaker for the Direct Marketing Association, Forrester’s Marketing and IT Forums, and MarketingProfs virtual and physical forums. She was named to BtoB magazine's "Who's Who" list for four years, most recently in 2010. In 2011, BtoB named her to their list of “Top 25 Digital Marketers.” She also authors the B2B Marketing POST blog (www.b2bmarketingpost.com). You can follow her on Twitter at @lauraramos.