Bootstrapping vs. Billionaires – One Company’s Journey to Compete and Win Against Huge Competitors
It's 2015 now - and I think a lot of marketers feel a bit like I do – and this may sound odd coming from the founder of a marketing automation company - There’s all this technology, all this change, all these different techniques and strategies…
Which ones should we be using? What are going to be the most effective tactics for us? All the while against these billion dollar companies? Resources are limited and you can’t afford to waste time and effort going down the wrong road! Join me (Michael Ward, CEO of Net-Results) as we share our journey competing against the big companies.
In this BMA breakfast roundtable, we’ll cover:
- Creating our content plan (with a narrative arc)
- Influencing the influencers
- How we’re using MA
- Initial results since launch
And of course, we'll leave lots of time for Q&A and interactive discussion!
Michael Ward is the founder and CEO of Net-Results. Outside of work he does very Colorado things: backcountry skiing, mountain biking and ice hockey... and very family things. He and his wife have 10 year old twins and a chocolate lab. This is Net-Results' second year as a Gold Trustee Sponsor with BMA Colorado.http://www.net-results.com