Just Because You Build It, Doesn’t Mean They’ll Come
Put on an event with a bang, from start to finish: B2B, B2C, or Internal!
Marketers of all stripes know that the best Marketing Qualified Lead is one that happens in person, being given the ultimate brand exposure. Maybe your brand needs to ignite more awareness through events, maybe you have a hand in helping plan events already, or maybe you’re looking to get into events as a new tool to put in your marketing toolbox! No matter what, this event can benefit you as a marketer and give you ideas to bring back to your leadership team!
Our panelists come from the event world, representing events in the B2B, B2C, and corporate worlds. They’ll answer your questions about event brainstorming, putting together your event schedule, finding & wrangling presenters and panelists, getting your event in front of your target market, and how to make your attendees happy! Learn from the best as far as their tips and tricks for a successful event, as well as lessons learned and things you should avoid when putting everything together.
Even if you’re not an event marketer, you will be able to pull ideas from these fantastic panelists for future marketing opportunities for your brand or service! Join us on August 31 to hear from tried and true professionals who know how to make their events work for them!
Crystal Anderson, CMP
Marketing and Events Manager at GHX
Crystal has over 17 years of experience in the event planning and management space. In that time she has worked for small businesses to large corporations creating unique experiences that delight attendees and create new business opportunities. Crystal is passionate about event planning and always love to try new ways to interact and engage with attendees from technology to entertainment she pushes the envelope and improves attendee experience with each new event. LinkedIn
Executive Producer, High Plains Comedy Festival
High Plains Comedy Festival is hosted by TruTV. LinkedIn
Sr. Product Marketing Manager, Twitter/Big Boulder International
Bre Brasseal has over 10 years experience in marketing and corporate events spanning from a one-woman strategy team for several local tech startups to running global events for one of the world’s largest social media platforms. Today, Bre is a Senior Marketing Manager for the Data Products team at Twitter and prior to this role was an Event Marketing Manager for Twitter’s Corporate Global Events team.
Before the company’s acquisition by Twitter, Bre was an early employee at Gnip where she held several marketing positions including that of Events Director. In that role, Bre helped conceptualize, develop, and execute Big Boulder, an annual conference dedicated to social data, over five years ago. She also helped launch the first industry-wide non-profit organization at the 2013 Big Boulder conference that today is the Big Boulder Initiative. During that period she played a key role in positioning the Big Boulder Initiative as the world’s leading social data industry association and today serves on the Board of Directors. LinkedIn