Account Based Marketing, Choosing the Right Technology Toolset
Account-based marketing (ABM) is not new. It implies focused B2B marketing. What’s new is the tremendous proliferation of marketing technology vendors hyping ABM in support of their product. The panel discussion will help attendees cut through the noise, determine if ABM is right for their business and gather clues on starting points for ABM planning.
This panel discussion, Choosing the right ABM Toolset, will provide attendees the following:
- business definitions relevant to choosing ABM technology
- an ABM readiness punch list specific to people and processes
- key planning considerations
- experiences from the panel on tools used for ABM campaigns and supporting operations.
Robert Ward, Sr. Manager, Customer Development Marketing at Comcast Business
Thomas Gallagher, Director, Integrated Demand Generation, EMS Software
Sharmini Berwick, Sr. Director of Marketing at CommercialTribe
Revenue Marketing Strategy with RSM US LLP
Sy has spent over 19 years in Denver’s technology sector, taking security, infrastructure, transaction management, medical records, online consumer health software and SaaS products to market.
Sy counselled Fortune 500 companies and large non-profits through their first generation Web marketing efforts. In 2001, he was part of the management team that took an e-health company to its public offering. Sy put software into the vocabulary of Terumo BCT’s bag-carrying sales force to sell information as a value add to their blood bank customers. Within the ranks of RSM US’ Technology and Management consulting, Sy is taking his marketing, business and tech expertise to guide businesses through today's martech hype to create predictable revenue engines.