Delivering the Brand Promise Through Customer Experience
Your brand promise, is just that, a promise that if your customer chooses to do business with you, they will experience a difference. And they go into the relationship believing it!
Brand defines the experience, Marketing sets the expectation, but who really delivers it? From the first interaction to the entire journey through the life of their relationship with your products and services? Sales? Customer service? Billing? Delivery personnel? Support and service? Who will deliver on the promise they bought?
Chief Marketing Officer, Level 3 Communications
As chief marketing officer, Anthony Christie is responsible for Level 3's worldwide marketing, product management and customer experience. He oversees the go-to-market strategy, product management, strategic pricing, corporate marketing, and coordination of the regional marketing organizations.
Previously, Mr. Christie held various positions at Global Crossing, includng chief technology and information officer, managing director for Europe, the Middle East and Africa, chief marketing officer for the worldwide marketing organization, and VP of business development and strategic planning for Asia Global Crossing in Hong Kong.
Prior to joining Global Crossing, Mr. Christie held positions with AT&T Solutions and with AT&T’s Asia Pacific International Operations Division, including product management, business and consumer marketing, carrier services and market development in Seoul Korea and Hong Kong.
Mr. Christie holds a Bachelor of Science degree in marketing from Drexel University, an MBA from the University of New Haven and an MS in management from the Massachusetts Institute of Technology.