Word of Mouth Marketing
Word of Mouth Marketing in 5 Simple Steps
Author, Word of Mouth Marketing: How Smart Companies Get People Talking
You want more people to talk about you -- but how do you create a word of mouth marketing campaign? In this popular talk you'll learn how to energize your fans and generate positive word of mouth about your brand.
We're going to get specific here: Where to start, what to do, and how to make it successful. Guess what? It's common-sense stuff that you can use the next day without a big budget. You'll learn how to:
- Find the right people to talk about you (influencers and evangelists)
- Give them something to talk about (viral content and buzz)
- Create tools to make it easier for them to spread the word (social media and offline)
- Participate in the conversation
- Track and measure the results
And every attendee will receive a copy of Andy’s book!
A retail value of $15.95
Word of Mouth Marketing: How Smart Companies Get People Talking
by Andy Sernovitz
Master word of mouth marketing with this fun, practical, hands-on guide. Learn how the most profitable companies get their best customers for free through the power of word of mouth. Understand how easy it is to work with social media, viral marketing, evangelists, and buzz.
“Andy provides inspirational and actionable marketing advice for our community. We’ve had him back 3 times and his classes always fill up!” Sharon Guldner, eBay
“Andy is the first person you need to see if you want to learn about word of mouth.” Peter Kim, Forrester
“Andy’s seminar with our executives was engaging, entertaining, and abundantly actionable...an excellent event for our results-driven organization.” John Bancroft, VF Corporation
Author, Word of Mouth Marketing Andy Sernovitz is the author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the fantastic blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing and SocialMedia.org, the community for social media leaders at the world's greatest brands. He taught word of mouth marketing at Northwestern and internet entrepreneurship at Wharton.