Prove and Improve Marketing's Impact through Data-Driven Marketing
Learn how Teradata, "the big data solutions company," and BusinessOnline, a leading B2B digital marketing agency, are creating real business impact by making data-driven Marketing decisions.
We'll describe the tangible benefits of being data-driven and offer practical advice of how to do this at your company. We'll discuss how to unlock deep customer insights by closing the sales and marketing loop and by understanding the buying journey of your customers. This session will be a blend of big picture concepts, practical details and a little fun.
Top Three Take-Aways:
- Learn how and why data can help you to be a better data-driven marketer by enabling you to gain the trust, respect, and budget you deserve.
- Learn how you can leverage data to drive greater marketing results, from the tactical 101 to world class sophistication.
- Learn how to map your data maturity plan - grass roots, tactical take-away gems that will stand the test of seasoned marketers and IT alike.
CEO, Business Online
Thad Kahlow is the CEO of the performance-driven digital marketing agency, BusinessOnline, and is responsible for the entrepreneurial leadership of all operations. His visionary leadership style has helped propel the company into the online marketing spotlight; making the Agency one of the nation’s leading online marketing companies. His philosophy fosters a focus on the alignment of business goals and user needs so that clients can make business decisions guided by information that truly matters. Thad’s “roll-up-the-sleeves and get it done” attitude coupled with a commitment to client relationships allows him to effectively direct BusinessOnline to support large engagements with sophisticated, global clients.
Thad is considered an authority on online marketing. He has presented at numerous industry and executive conferences including the DMA, HTMA, AMT and Online Marketing Summit, is published in leading trade and business publications like iMedia, ERA and B2B Magazine, and was one of the original founding members of the SEMPO institute.www.businessol.com
VP, Industry Marketing & Solutions, Teradata
As Vice President of Industry Marketing & Solutions, David Grant has worldwide responsibility for the communications, media and entertainment, e-commerce and utilities verticals at Teradata Corporation. Before joining the marketing team, Grant served as the east region sales vice president for Teradata based in New York.
David Grant is a member of BMA Colorado's Corporate Advisory Council (CAC), which consists of a small group of corporate marketers who provide consultation and advice to the BMA Colorado board.