Improving Response Rates & ROMI with Trackable Marketing for Printed Pieces
AlphaGraphics Arvada/Downtown Denver/Golden is excited to host the May BMA Roundtable, which is designed to help you increase your marketing reach. During this interactive session, we will discuss three components of your marketing program: Targeting, Technology and Return on Marketing Investment (ROMI).
The overall goal is to combine these components, so your efforts are focused, content and processes refined, and results trackable. It's also essential to understand how ROMI should be tracked and how to determine the value of your customers, so you know where to best spend your marketing dollars.
Alongside these new marketing strategies, there are new technologies that make these creative strategies more appealing. Multi-Channel Marketing is a new buzzword in the marketing industry, and, when paired with personalized URLs (PURLs), it can take your marketing to new levels.
The goal of this session is to facilitate an interactive discussion and learning forum on the following topics:
- Targeting: Identifying your target audience
- Technology: How to make print trackable
- Multi-Channel Marketing Strategies to improve ROI (including PURL campaigns)
- ROMI: Determining the value of a customer
- How to track Return on Marketing Investment
President, AlphaGraphics Arvada/Denver/Golden
Edward Rothschild has owned and managed several AlphaGraphics Centers since 1996 with his wife Robin. Prior to a life in the visual communications and marketing services world, Edward served as CEO of Arcadis Geraghty & Miller (now Arcadis) — an environmental consulting and engineering firm. His technical background is in zoology, geology and hydrogeology and Edward was researcher and consultant for over 20 years (IEC Corp (uranium mining), Oak Ridge National Laboratory, CH2M Hill and Geraghty & Miller). Edward has earned several degrees, including a double Bachelor’s degree in zoology and geology from University of Vermont, a Master’s degree in hydrogeology from University of Wisconsin and an Executive MBA from Kellogg School of Business.
Edward is a proud community advocate, volunteering a great deal of time and money to several local organizations. He served as chairman of the Arvada Planning Commission. He serves as a Director of The Foothills Animal Shelter and he continues to sit on the board. He is also active with the National MS Society – CO Chapter.