Simplicity Wins Business. Hear the latest Simplicity Index research and the impact simplicity has on company performance.
The greatest brands make life simple. Think Google, Amazon, or even Dunkin’ Donuts. They cut through the clutter by delivering what consumers want, when they want it, without hassle. By simplifying customer experience in a complex world, these brands win customer loyalty, which drives business results and creates value for shareholders.
For the past six years, Siegel+Gale has published its Global Brand Simplicity Index — a study based on a survey of thousands of consumers from around the globe — that ranks brands according to their perceived simplicity or complexity, and the overall simplicity rating of a brand’s industry. We will dive into this years index, providing examples from the top and bottom and giving insight on how they got there, the impact simplicity has on their company performance, and tactics and thought starters you can take back with you.
After hearing Siegel+Gale's original research, you'll be asking yourself "How easy is it to do business with my company?" Plus, you'll leave with new insights on how global brands have leveraged simplicity as a strategic differentiator!
President, Pacific Rim, Siegel+Gale
As president of Pacific Rim, Jason is responsible for Siegel+Gale’s clients, thought leadership and operations in its Los Angeles, San Francisco and Shanghai offices.
In his previous role as Managing Director, he guided client relationships and programs across the Western United States, and as Executive Director, Interactive Media, Jason led Siegel+Gale’s worldwide interactive media practice.
Since joining the firm in 1996, Jason’s clients have included a wide range of multinational companies such as Adobe, Acura, ARM, Disney, Dow, eBates, Fandango, Google, HP, Intuit, Kubota, Lexus, McAfee, Microsoft, Nestle, Netgear, NOV, PayPal, Qualcomm, SanDisk, Sony PlayStation, Southwest Airlines and Yahoo!.
Prior to joining Siegel+Gale, Jason was the marketing director for Lee &Associates, one of the country’s premier commercial real estate firms, where he established a full-service marketing department including regional advertising, marketing collateral and standardized business development systems, and implemented a company-wide database management system.
Jason attended the University of California, Riverside, where he received a B.S.in business administration, and is a graduate of Omnicom’s Senior Management Program. He’s a frequent speaker and panelist at marketing and new media conferences and has been featured in Fast Company and at the American Marketing Association, B2B Brand Shanghai Brand Symposium, Brand Innovation Summit, CES, the Conference Board, CTI Expo, Financial Times Chinese Elite Forum, Internet World, KM World, PCIA GlobalXChange, Silicon Valley Brand Forum, and Digital Hollywood. He is also on the advisory committee of Children’s Hospital Los Angeles’ Digital Philanthropy Committee.