Sales is your most important brand ambassador. Are they effectively equipped to deliver on the brand promise?
Leopard's proprietary research uncovered the fact that 47% of buyers believe “Sales people are ambassadors for their brand." Do you know how well your sales force is communicating and demonstrating the value of your brand?
In this special roundtable presentation Dawn-Marie Kerper, Executive Group Director at Leopard, will discuss methods for sales enablement by developing brand ambassador skills in the sales team. Dawn-Marie will share her experience helping marketing teams align their efforts with sales at companies like Motorola and General Electric.
Key takeaways from this roundtable include:
- How to integrate sales enablement programs with brand initiatives
- Ways to elevate the brand experience by addressing customer needs, during face-to-face interactions
- Approaches to helping ensure sales can demonstrate your brand's value
Executive Group Director As Executive Group Director at Leopard, Dawn-Marie ably directs the sales enablement activities for the CDW, General Electric and Motorola accounts. She works with marketing teams to align their efforts with sales, so that the company can deliver greater sales returns overall. Dawn-Marie also has a deep traditional advertising background that includes eleven years at Grey NY.