Partnership Starts at the RFP: Evolving the Search Process to Develop Valuable Relationships
Clients and agencies are looking for the same thing: a partnership that allows both parties to do great work and make a difference for their businesses. So why is it so difficult to create great partnerships? This interactive breakfast roundtable will highlight how following a traditional RFP process can set the Client/Agency relationship up for failure, and how both Clients and Agencies can build partnerships in new ways.
Together we will uncover:
- The mistakes that both Agencies and Clients make as part of the decision making process. (Yes, this is a two-way street).
- The key goals that both groups can use to find shared success.
- New ways of getting past those old “rules” to get to what you both really need to know in order to make a good “buyer and seller” decision.
Please note: we’ll be asking you to complete a very quick survey via email about your past experiences in order to tailor our conversation for those in attendance – so register early!
7:30 am - 8:00 am Networking & Continental Breakfast
8:00 am - 9:00 am Presentation & Interactive Discussion
About Our Facilitators
Cheryl, Brendan and Dawn-Marie represent the Strategy, Creative and Account disciplines at Leopard. Collectively, they’ve responded to thousands of RFPs – probably spending a billion hours trying to say exactly the right thing to get hired. In addition to their personal experiences, they bring Leopard’s focus on the evolution of the B2B buying and selling experience. Together, they will lead an interactive discussion to uncover new ways of developing valuable Client/Agency relationships.
SVP, Executive Creative Director, Leopard
Executive Director of Strategy, Leopard
Executive Group Director, Leopard