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Winning Social Media Campaign Strategies: Using Sentiment, Persona and Archetypes to Engage Your Audiences

This interactive seminar teaches you techniques that create successful social media campaigns. Learn how sentiment, persona and archetypes can be used to create content that engages audiences and improves performance on your designated Key Performance Indicators. We explore the marketing attributes of the top social channels.

Discover how social advertising supports a digital sales funnel that generates qualified leads. Learn how to repurpose existing content to cost-effectively get engagement on and across social channels. And, find out how you can quickly improve your reputation and reviews on sites including Google. We will have fun and you will learn practical tips that you can apply immediately to improve your social campaigns.

  • Discover how to engage social audiences with emotion-based stories.
  • Find out why it is critical to connect your social campaigns to owned channels.
  • Learn how video is changing the game for online campaigns.


Bill Eager

Bill Eager is a dynamic speaker who engages audiences with interactive presentations. An Internet pioneer, Bill helped create one of the first large-scale Intranets connecting 25,000 employees at BASF Corporation. He has written 12 books about Internet marketing including Transformative Digital Marketing and The Complete Idiot’s Guide to Online Marketing.

Bill has managed web and social development for Fortune 100 companies including RE/MAX, Kaiser Permanente, Diners Club, Sprint, TCI, Verizon and many others.  He co-founded a company that created a chat system which was sold to Oracle, and wrote a business plan for an online travel affiliate network that was sold to Travelocity.

Bill gives keynote presentations about the digital marketing, teaches Facebook for Business classes, and helps clients develop dynamic social media content on channels that reach more than 1 million viewers.  His passion for online communications stems from a recognition that positive, interactive dialog creates an environment where we co-create success in business and in the world.


Thursday, February 22, 2018 7:30 a.m. - registration; 8-9 a.m. - Presentation; 9-9:30 a.m. - Networking


Leopard Communications, 555 17th St., Denver, CO 80202 (3rd Floor)

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  • BMA Colorado Member: $12
  • Not-yet-a-BMA Colorado member: $17


Deadline: 2/21/2018
Maximum Attendees: 30