How to Launch A Content-First Business
In the future, thousands of businesses from around the globe will leverage a content first go-to-market strategy. What does this mean? It means that entrepreneurs in companies of all sizes are developing content brands and building audiences first, and then developing products to sell much, much later in the process. Having a singular focus on audience gives these businesses the best understanding of what products ultimately make the most sense to sell.
In his presentation, the biggest name in content Marketing - Joe Pulizzi, author of the new book Content Inc., will share:
• How many of today's fastest growing businesses have leveraged content strategy.
• What you can learn from these companies.
• And, how you can use these strategies to grow your business!
Option: Attend the pre-dinner no charge workshop on Gold Key - hear from last year's Best of winners on their campaigns! Click here for details.
Founder, Content Marketing Institute
Joe Pulizzi is founder of Content Marketing Institute, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe’s fourth book Content Inc. was just released. His third book, Epic Content Marketing was named one of “Five Must Read Business Books of 2013” by Fortune Magazine. You can find Joe on Twitter @JoePulizzi. If you ever see Joe in person, he’ll be wearing orange.