Customers Trump Analytics: Why Email Marketing Is About People Not Metrics (aka How to Make Email Marketing Suck Less)
Online registration is closed. Contact Marilee (303-607-9957) to secure a seat.
We live in a world where people are interacting with email more than ever, where an email address is often the anchor of our customers’ digital identities, when marketers report that email is still one of the most valuable channels, and yet brands continue to destroy the channel campaign after campaign. It’s time to stop that trend.
Most marketers focus on opt-ins, open rates, clickthroughs, and conversions. It’s time to shift that focus to your customers because they are begging you for better emails. Insights will include: email trends, research, strategy, planning, execution, integration (content, social, offline). We will dive into specific examples of email for branding, acquisition, loyalty, and retention strategies, all the while covering best practices for beginners along with advanced tactics for the savviest email marketers in the group.
Bonus: One of our dinner sponsors, Global CVM, will be offering complimentary video professional profiles. These assets can be incorporated into your email signature, LinkedIn profile, blog, social media, etc. A great opportunity to enhance your personal brand and professional image!
Michael Barber is the founder of barber&hewitt, an agency dedicated to helping brands craft solid creative ideas that continuously engage customers and flawlessly orchestrate their execution across channels and partners.
His work has been featured in The New York Times, The Wall Street Journal, and Forbes. This work has been awarded numerous industry awards, but more importantly has driven successes including the most effective and cost-efficient campaign in the history of a company, a 160x return on ad spend, and 10 million earned media impressions within the first month of a new product launch.
Outside of barber&hewitt, Michael spends his time as board member for The Greater Southern California Leukemia and Lymphoma Society, mentors kids at 826LA, and hones his unhealthy obsessions with donuts, cold brew, planes, BMWs, the Arizona Wildcats, and his two Westies.