2017 GOLD KEY GALA | sponsors

Judging - 2018 Gold Key Awards

The Gold Key Committee assembles a celebrity panel of marketing professionals to judge our competition. Each represents a different side of the marketing community: agency or corporate. All bring significant B2B marketing experience to the table and none are current members of the Colorado Chapter of BMA.

Judging is a key reason why the Gold Key awards have traditionally been recognized as Colorado's most prestigious marketing and advertising awards competition dedicated solely to business-to-business marketing communications.

The selected judges dedicate their time and talents to participate in a rigorous process of judging the contest entries and selecting award recipients.

Each entry is independently reviewed by each judge and scored in four categories:

  1. Creativity
  2. Production
  3. Selling Proposition
  4. Results

Each judge can award up to 25 points in each category for a possible total of 100 points. The judging scores for each entry are averaged into a total cumulative score, which is used to determine winners of Gold Key and Silver Key awards. The judges reconvene to select Best of Show, Best Creativity, Best Production, Best Selling Proposition, and Best Results from the Gold Key winning entries.

Meet the Judges

Emily Canon
Marketing Manager
SMA Solutions
Houston, Texas
BMA Member

I have worked in business-to-business marketing for more than 10 years. Currently, I am a Marketing Manager in the IT industry and prior to that I was a Senior Marketing Specialist in the oil and gas industry. I received my Bachelor of Arts in Communications from Angelo State University and also completed the college internship program at Walt Disney World. I have been a BMA member since 2012. Along with serving as a Vice President in the Houston chapter for the past two years, I have volunteered on the Lanterns Awards committee for four years and  served as its chair for the last two. I have also served on the communications committee. Outside of work and BMA I run my photography business and help my husband with his snow cone businesses.

Rich Carvill
True Vine Marketing
BMA Member

Rich Carvill has more than 25 years of business-to-business marketing experience, including 20 years of corporate advertising and marketing management. Most recently, Rich worked at Gates Corporation in Denver, where he led Advertising, Marketing and Global Branding teams prior to founding his own marketing and branding agency, True Vine Marketing Communications, in 2009.  

Rich has a BA in Advertising from the University of Maine and is past president and board member of the Business Marketing Association (BMA) of Colorado.  

Kayt Gabrielson
Product Marketing Manager
Schafer Systems, Inc

Kayt Gabrielson is an outcome-driven Leader with more than 20 years of success across technology, retail, apparel, and manufacturing industries. Leveraging extensive experience in marketing management and sales for customer-centric organizations, her expertise lies heavily in marketing strategy, growth strategy, business and product development, and communications. Kayt also has experience creating and managing for multiple business segments such as eCommerce, B2C, B2B, and B2B2C for Domestic and International product lines.  Kayt attained her MBA in Marketing from the University of Phoenix and her BS in Marketing from Iowa State University.  She joined AMA Iowa in 2014 and became a Board Member in 2015. She has held the positions of Director of Volunteers and Vice President of Membership and is currently Secretary and CEA Project Manager. 

Thad Kahlow
San Diego, California
BMA Member

Thad Kahlow is the CEO of BusinessOnline and is considered an authority in B2B marketing. His visionary leadership style has helped propel the company into the online marketing spotlight, making BusinessOnline one of the nation’s leading B2B marketing agencies. His philosophy fosters a focus on the alignment of business goals and user needs so that clients can make business decisions guided by data that truly matters. With more than 16 years of digital marketing experience, Thad Kahlow is a seasoned professional who maintains fresh and forward-thinking insights into winning strategies that skillfully align business goals and solutions.

Thad has presented at over 60 industry and executive conferences including keynotes at the MAPI conference, Online Marketing Summit Keynote, EMACS, e-Marketing association (eMA), as well as speaking at DMA national, BMA National, Content Marketing World, HTMA, AMT, SEMPO and many others. He is often published in leading B2B marketing trade and business publications. Thad’s leadership at BusinessOnline has helped gain industry recognition and accolades such as BMA Agency of the Year, BMA Award of Excellence, Fortune’s “10 Great Workplaces in Advertising and Marketing,” Ad Age’s “Best Place to Work” and others.

About BusinessOnline:

We are a performance-driven digital marketing agency headquartered in San Diego, CA with offices in Boston, MA. Founded in 1996, we are born from technology and have specific B2B expertise. We believe the job of the modern-day B2B marketer has never been more important or complicated, often having complex products, long, highly-consultative sales cycles and various personas involved. By leveraging data, we gain deep insights about the specific needs of our clients’ customers in each phase of their buying journey and align digital marketing efforts to meet those needs and measure ROI.

Our turnkey marketing analytics and reporting service is DataWeld, by BusinessOnline. We bring you marketing analysis and insights that make your programs and teams more effective. Comprised of developers and analysts paired with marketing technologists, our team uses our data management infrastructure designed specifically to solve B2B digital marketing challenges. Our passion is taking complex data and extracting simple, actionable recommendations for the growth of your business.

BusinessOnline was recognized as the “Small Agency of the Year” by the BMA B2 Awards, and is a Premier Google Partner, Kenshoo Certified and a HubSpot Certified Partner. We work with clients like HP, Lithium Technologies, GE, TDS Telecommunication, Epicor.

Marisa Lather
Salesforce Marketing Manager

Marisa Lather is a digital marketing strategist and speaker based in St. Louis, MO, operating as the marketing manager for the Salesforce practice at Perficient’s corporate office.

With a marketing specialization in content creation and engagement, she develops and executes online marketing strategies that include inbound, social, and influencer relations to create purposeful and meaningful content for brands. She is actively engaged in her community holding positions as the St. Louis chapter president of the Association of National Advertisers and active on marketing boards of the Midwest Digital Marketing Conference, Urban Harvest STL, TEDxGateway Arch, and the Tower Grove Neighborhood Association. Learn more at www.marketermarisa.com.

Elton Mayfield
ER Marketing
BMA Member

A founding partner of ER Marketing, Elton believes in work that makes a difference rather than just making noise. Elton’s nearly 30-year career spans media, production, finance, and marketing roles, and includes companies from ad agencies to casinos to building products. This diverse experience allows Elton to provide a unique perspective to client business planning and marketing strategy.

 A long time national BMA board member and past KC chapter president, Elton also speaks on a variety of marketing topics and has a blog at www.navigate-the-channel.com. An early adopter, Elton is continually looking at the changing communication channels and it’s implication to marketing. 


Greg Olson
BMA Member

Greg Olson is Principal at GROWL, a Colorado Western Slope marketing agency that specializes development of highly focused sales tools and digital campaigns. Greg has worked in the B2B sales and marketing field for more than 20 years, in everything from industrial to healthcare to technology, and has a sincere passion for creating measurable strategies that can differentiate a B2B business.

Greg has also dedicated a great deal of time to the BMA both locally and nationally, served on the BMA’s National Board of Advisors as the VP of Chapter Development for 10 years. 

Greg is a published author, and has contributed numerous thought leadership pieces on B2B marketing best practices to national publications. He is also an experienced speaker presenting to other non-profit industry associations, including Colorado Bio-Science Association, American Marketing Association, TIE Rockies, and Colorado Technology Association. 

Outside of industry associations, Greg started a founders group called Western Slope Founders to help promote economic development in regional communities.  He is passionate about the outdoors and volunteers many hours with the Colorado Mountain Club teaching and leading various climbing and skiing trips.

Amanda Phillips
CRM Experience Supervisor
The Integer Group

As the CRM Experience Supervisor at The Integer Group, Amanda leads data-driven strategy, customer experience, analytics and performance efforts for the agency. Amanda has worked with clients like Pella Windows & Doors, Michelin, BFGoodrich, Alliant Energy, Johns Manville and more. She integrates performance, relationship marketing and actionable insights into every aspect of the business through internal advocacy, marketing automation, dashboards, reporting tools and conversations with clients. She brings a diverse background and skillset to the advertising and marketing industry having previously come from the architecture and design fields with a Masters in Architecture and Planning from Kansas State University. Amanda enjoys woodworking, outdoor activities and spending time with her husband, daughter, other family and friends.

Tim Ramundo
Creative Director
Stein IAS

An 18-year veteran of the Stein IAS creative team, Tim is one of the major forces behind the Agency’s continued creative success and new business wins. He has played a leading role in the creation of memorable branding campaigns for most of the Agency’s key accounts across two decades including Merck, CBOE, Western Union, NCR – and most recently spearheading the national integrated marketing launch of iQvia, formerly Quintiles and IMS Health, and their “A New Path To Your Success” campaign.

Tim’s talents extend beyond his award-winning print, broadcast and digital concepting and design skills, as he has a patent for weaning children off pacifiers, just launched his own brand of beef jerky, and is constantly looking for new and innovative things to invent or do in his spare time.

Theo Romeo
Creative Director
Intelligent Demand

Theo runs both the Creative Strategy and Creative Services departments at Intelligent Demand (ID). In addition to directing the teams that generate the insights that fuel creative campaign execution, he also supports the broader strategy practice at ID, serving as a consultant and integrated strategist to clients and prospects. In his spare time, he has a toddler... So he doesn't have spare time, but he's looking forward to it, one day. 

Heather Saxton
Senior Manager, Marketing & Events

Heather Saxton is a Senior Manager for Marketing and Events at INTL FCStone Inc., a Fortune 500 company that provides execution, risk management and advisory services, market intelligence, and clearing services across all asset classes and markets worldwide. In this role, she executes event management and promotion strategy, as well as content marketing and project management. Heather knows that real-life experiences that are engaging and memorable are a powerful and effective marketing tool, and is passionate about marketing and planning events that deliver these experiences. Heather has been on the AMA Iowa board of directors for three years, is Cvent Certified, and holds a degree in Advertising from Iowa State University. In her free time, she enjoys spending time with her son, Arlo, and husband, Jon, as well as hosting gatherings for family and friends. 


Stevi Schaetzel
Account Executive
Digital Intersection
BMA Member

Stevi is the Vice President of the Association of National Advertisers chapter in St. Louis, Missouri, and extremely enthusiastic about engaging marketers and the St. Louis community as a whole on all B2B topics at the city’s most exciting venues. She recently started a new position as an Account Executive with Digital Intersection, a consultancy agency focused on providing strategic, data-driven solutions across multiple digital media platforms, and measuring success in as many ways as possible. Her specialties lie in social media, email and inbound marketing, SEO and PPC, and lead generation. 

Kelly Sheldon-O'Byrne
Director of Marketing

Kelly is the Director of Marketing at ASI | Signage Innovations for the Colorado, Wyoming, Nebraska, Iowa, and Illinois territories. Involved in every facet of marketing at ASI, she works collaboratively with a seasoned sales team, has the benefit of a great brand, and strives to make lives easier through marketing. She returned to ASI in February 2017 coming full circle where she began as a Business Development Manager 10 years earlier. Prior to her return to ASI, Kelly enjoyed four years at Applied Art & Technology. Here she was a connector, client experience creator and part-time nerd interpreter helping clients understand the possibilities and create exceptional visual communication deliverables to reach their marketing goals.  Kelly has a BA in Chemistry-Marketing from the University of Northern Iowa and is currently the Director of Volunteers for AMA-Iowa. She has served several years on boards in the past including International Facility Manager’s Association and AIA’s Construction.

In her free time you’ll probably find Kelly on her bike, pulling a Burley, with her 2 kids in tow.