Professional Development

Thought Leadership. B2B. Working Together.

Since its inception, BMA has helped educate and connect B2B marketing professionals. BMA Colorado is here to help guide you through your professional journey by providing the most up-to-date marketing industry information, starting thought-provoking conversations, helping you connect with other professionals, and guiding in your professional development.

Read the latest issue of our newsletter, the Marketing Mirror, to see what we’re up to now.

BMA Colorado is happy to offer the following resources to members and non-members:

Advice from the TopADVICE FROM THE TOP

In BMA Colorado’s first ever book publication, "Advice from The Top – The Expert Guide to B2B Marketing," 24 BMA Colorado members share their corporate, agency and consulting expertise with fresh insights into which marketing strategies are working best today. Read reviews of "Advice from The Top."

Every month we’re honing in on a specific topic from the book – each related to building a marketing strategy, developing content, implementing your marketing plan or measuring its success.

Building Your Strategy and Measuring Success

This month's "Advice from The Top" free chapter downloads:

The Power of Who: Creating a Fully Integrated Marketing Program - Brett A. Schklar
Maximizing Return on Marketing Investment (ROMI) - Sandra Zoratti and Lee Gallagher

What executives are saying about the "Advice from The Top" book:

 John Favalo, Managing Partner, Eric Mower and Associates  Gary Slack, Chief Experience Officer, Slack + Company

SHARE YOUR EXPERIENCE   

Members, we encourage you to join our conversations at the BMA Colorado's LinkedIn group.

Follow @BMAColorado on Twitter and like us on Facebook for B2B thought leadership and news on upcoming events. Have an idea for an event, discussion, or workshop? We’d love to hear from you!

EVENTS

We meet regularly to learn from each other and experts in the field.

  • Keynotes: Stay up-to-date on the latest industry information with B2B marketing professionals.
  • Roundtables: Share knowledge with marketing colleagues by registering for a roundtable discussion.
  • Workshops/Seminars: Dig a little deeper with a 2-hour session discussing a specific marketing topic.
  • Member-Only Events: See what events you can gain exclusive access to as a member of BMA Colorado.

READING MATERIAL

Advance your professional development with unbiased information and analysis when you download our white papers. Plus, check out our list of recommended reading.

YOUNG PROFESSIONALS

By you… for you. The BMA Young Professionals group welcomes people interested in marketing and is ready to help you jump start your career. Learn more.

MARKETING CERTIFICATION

BMA Colorado has partnerships with the Online Marketing Institute and the Content Marketing Institute for certificates in B2B Social Media and Content Marketing.