Carla Johnson is a world-renowned storyteller, an entertaining speaker, and a prolific author. Carla and her company, Type A Communications, have helped 100s of companies all over the world tell their story.
Over the last two decades, Carla has helped architects and actuaries, executives and volunteers, innovators and visionaries leverage the art of storytelling to inspire action. Her work with Fortune 500 brands served as the foundation for the latest of her seven books. Experiences: The 7th Era of Marketing, sets a powerful new way for marketing to create value for businesses. Named one of the top 10 influencers in business-to-business marketing and one of the 50 women in marketing, Carla regularly challenges conventional thinking.
Today, Carla travels the world teaching anyone (and everyone) how to cultivate idea-driven teams that breed unstoppable creativity and game-changing innovation. She also is a tireless volunteer who believes we should all give back to our profession and community. Carla has volunteered and taught with not only with BMA but DU, CSU, Digital Analytics Association, ANA, IABC, AMA and PRSA. Additional volunteer opportunities have come with World Affairs Challenge at DU, Content Marketing Institute and Douglas County schools.
Additionally, Carla is a true friend of BMA Colorado. She has served on the local board, including as president in 2010-11. She then served on the national board from 2013-2017. In nominating her, colleagues referred to her incredible talent and ability to tell a story. They said there was no one better at it and that we could all learn from her work and how she goes about her business. They also praised her willingness to give back to the profession and her generous support of the marketing field and BMA Colorado in particular.
We "raise our glass" to toast this year’s 2018 BMA Marketer of the Year.